Due to the fact that I would be creating an app, I would already be targeting a younger audience. Research shows that people ages 18-24 spend about 90 hours on their smartphones monthly (http://www.businessofapps.com/app-usage-statistics-2015/). When I started thinking about this app, it came to mind because I have had several friends text their ex's while we were out enjoying a night of drinking. More times than not, they regretted it in the morning. And due to the fact that college students fall exactly into the age group of people who use apps the most.
My ideal customer would be college students, mainly female but also male is some cases. A lot is happening in college. You're meeting new people, you're living on your own for the first time, you're finally an adult, and you have the opportunity to try new things (including drinking). A part of the college culture is going out with friends and drinking. Whether it's a frat party, tailgating for a sporting event, or hanging out at the bars around town. This leads to plenty of opportunity for the app "No Text Ex" to be utilized. My customers would be able to activate the app while getting ready to go out and could prevent a lot of embarrassment as a result.
I have about everything in common with my customer avatar. I am a 21 year old college female student who enjoys a night out with friends every now and then. I don't think this is a coincidence because I came up with the idea after thinking about my friend and I's experiences while we've been out before with texting/calling people we would not have otherwise. This is an app I would utilize and because I fall into the customer avatar criteria, I believe others would also.
No comments:
Post a Comment